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Your new review cards

  • Published on Jul 23, 2026
  • 2 minute(s) read
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How to make the most out of your Postal & QR review cards

The key to generating more reviews isn't simply handing out the cards. The cards should become part of your home's everyday routines rather than something that's only used occasionally.

The Postal Review cards work particularly well because they give people a choice. Some reviewers prefer to complete the card there and then and return it by Freepost, while others will use the QR Review card to leave their review online. Making the cards easily accessible at the right moments can significantly increase the number of reviews you receive.

Here are ten effective ways care homes can use their review cards:

1. Include with every visitor sign-in - Place your card stand at reception or beside the visitor signing-in book and encourage visitors to take one with them as they leave.

2. Hand out after conversations with families and friends of your residents especially after care reviews. Annual reviews and care planning meetings are often when families reflect on the quality of care. Provide a card at the end of every meeting.

3. Include in welcome packs - Add a card to every new resident's welcome pack so families know from day one where they can leave feedback once they've settled in.

4. Carry a QR review card with you in your lanyard - This is a great opportunity to catch families no matter where you are without having to find a review card. Families can scan the QR code there and then.

5. Visitor seating areas - Place cards in lounges, waiting areas and cafés where relatives often spend time.

6. Include with family correspondence - Slip a card inside printed newsletters, invoices, statements or other printed correspondence that are sent home to families.

7. Give to families after a new admission - Once a new resident has settled in, provide a card as a simple reminder for the family to share their experience.

8. Discreetly place in resident bedrooms - Keep one available in information folders or welcome folders for visiting relatives to find naturally.

9. Display alongside your carehome.co.uk award or review score certificate - If your home has a carehome.co.uk award, place review cards nearby to reinforce the importance of reviews.

10. Keep a consistent supply - Replace used cards promptly and regularly check displays so they're always available when families are ready to leave feedback. You can order new review cards and stands easily through your Portal (included as part of your subscription).

Tips for getting the best results

The most successful homes don't simply leave cards out, they make review generation part of their culture:

  • Make the request personal rather than scripted.
  • Explain that reviews help other families choose the right care home.
  • Keep cards visible in multiple locations throughout the home.
  • Make sure all staff know where the cards are and when it's appropriate to offer one.
  • Never pressure anyone to leave a review or ask for only positive reviews - simply encourage honest feedback.

By consistently offering cards, homes can build a steady flow of genuine, recent reviews that not only strengthen their reputation but also help future families make informed decisions when choosing care.