What is Profile Completeness?

In July 2021 we introduced 'profile completeness' to help care homes ensure that all of the essentials are covered when setting up their carehome.co.uk profiles.  Obtaining the highest profile completeness % possible makes sure that your profile is visible and attractive to care seekers and gives you the best chance to receive more enquiries.

We have set up profile completeness in such a way that every profile on our website can reach at least 50%, and subscribers to Enhanced, Premium or Platinum packages can reach 100%. To find out more about our packages click here.

The profile completeness score will only be visible to you within your control panel, it will not be shared publicly on the website.

How do I get 100% profile completeness?

Your profile completeness is made up of 10 different data points, which if included on your profile, each count for 10% towards the total 100%.  1-5 below are available for every profile, 6-10 are available to care homes on our Enhanced, Premium and Platinum packages. To find out more about our packages click here

1. Profile base data + 10%

Base profile data consists of the minimum data required when setting up your carehome.co.uk profile. To fill in your profile base data in the control panel menu, navigate to "Profile > Profile Details > (Care Homes if in a group profile) > Update Profile Details > Base Profile data". The fields included in Profile Completeness for Base Data are clearly marked.

Base profile data will show on your carehome.co.uk profile alongside the details about the care you provide and your care facilities.

To find out more about more about Base Profile Data click here.

2. Funding and fees + 20%

We are regularly told by care seekers that one of the most important information they are looking for on our site are indicative fees. Whether they can afford your care is most important considerations someone has to weigh up before making a decision.   To add your care home’s Fees information in the Control Panel menu navigate to "Profile > Profile Details > (Care Homes if in a group profile) > Update Profile Details > Funding & Fees"  read more on fees data

You must answer all of the questions relating to the type of funding residents you accept

If you select "Yes" for "We offer self-funded elderly/dementia care, you will need to enter fee information too.

This is how the fee information appears on the profile page.   You can leave a comment to give context to care seekers. 

3. Care offered + 10%

Care offered let care seekers understand if you can provide a particular type of specialist care they’re looking for.  To update in the Control Panel menu navigate to "Profile > Profile Details > (Care Homes if in a group profile) > Update Profile Details >  Care Offered"

You must answer "yes" or "no" to every option under "Care Types Provided" and "Primary Care Categories".

Care offered categories appear prominently on your carehome.co.uk profile

4. Facilities & Services + 10%

Adding your care home facility & services information helps care seekers imagine how they can take advantage of them if they were to choose your care home.  It’s a chance to set your home apart from your competitors.  To add your care home’s facility information in the Control Panel menu navigate to "Profile > Profile Details > (Care Homes if in a group profile) > Update Profile Details > Facilities"

Facilities also appear prominently on your profile with a tick check styling.  They stand out when a care seeker is comparing profiles.

5. Add a profile description (only available to Enhanced/Premium/Platinum Subscribers) + 10%

Adding a description is one of the most simple things you can do to set your care home listing apart from others on carehome.co.uk.   The description allows you to describe in your own words what life is like in your home.  To find out how to add a description and how to write one that really sells your home to care seekers read this article here.

Example of a listing with a description versus one without

6. Add 12+ photos (only available to Enhanced/Premium/Platinum Subscribers) + 10%

Photos are very important and very effective for differentiating your care home profile.  Through analysis of the 100 care homes that received the most care enquiries, we know that having more, good quality photos leads to better performance.  To find out how to add photos and what photos to add view this article.

7. Add at least one video to your profile (only available to Enhanced/Premium/Platinum Subscribers) + 10%

Videos give you an opportunity to show off your care home's personality and meet you and your team before visiting your care home.  When we looked at the top 100 care homes that generated the most care email enquiries in 2020 we found they were more likely to have a video.  Also, a recent change in our profile design has made videos more visible to care seekers.  We analysed the top 100 care home's videos and noticed that many of the videos were not hi-fi or shot on high-end filming equipment, many had made great videos on smart phones.  See our article to learn how to upload and video and for some video subject ideas. 

8. Meet the Team Profiles (only available to Enhanced/Premium/Platinum Subscribers) + 10%

Team Member Profiles allow care seekers to virtually meet you and your team before sending an enquiry.  It gives them an insight into the type of care experience they can expect.  On analysis of the 100 care homes that received the most enquiries we found that they were likely to have more than one Team Member profile.  To find out how to add a Meet the Team profile click here. 

9. Tour Availability (only available to Enhanced/Premium/Platinum Subscribers) + 10%

 We launched our tour booking feature in 2020, it’s been hugely popular due to its effectiveness of producing exceptionally warm enquiries.   It helps filter those care seekers who in a position to move into care now.  We allow you to specify whether you offer onsite tours and/or remote tours.   Remote tours have been a good way to keep the admissions continuing during the pandemic.  For more information on how to switch on tours click here