Ranking report

What is the Ranking Report?

 The Ranking Report is a data set showing how highly your Setting (Profile) ranks in relation to competitors on carehome.co.uk’s search result pages.

It also shows the average rank of all Settings across the site.

The Ranking Report has nine columns: 

1. Setting – the name and subscription level of your setting
2. Current Review Score – the current review score of your setting
3. Page Type – Type of search result page, e.g. Postal Town or Region
4. Page Location – Location of page type, e.g. Sunderland (Postal Town)
5. Total No. of profiles on Page – Number of Profiles on search results page
6. Current ‘Default’ Rank’ – Your setting’s current rank on search results page
7. ‘Default’ Rank as Basic – Your setting’s ‘Default’ rank with a Basic subscription
8. ‘Default’ Rank as Enhanced/Premium – Your setting’s ‘Default’ rank with an Enhanced/Premium subscription
9. ‘Default’ Rank as Platinum – Your setting’s ‘Default’ rank with a Platinum subscription

The ‘Default’ ranking of your Profile on all search result pages is determined by the carehome.co.uk proprietary ranking algorithm, which is currently calculated using a combination of Review Score and Subscription Level to deduce your Ranking Score. Ranking Score breakdown as follows:

• Enhanced/Premium/Platinum subscribers receive 11 points, and Basics receive 0 points
• Platinum receive an additional 1 point 'Ranking Boost'
• Review Score correlates to points (eg A Review Score of '8' is 8 points)
  
  So for example if a Setting has a Platinum Subscription (11+1)  and a Review Score of 9.5, its Ranking Score would be 21.5, the higher the Ranking Score the higher the Setting will be ranked on search result pages.

Rank shown is as of 6am today (the report is updated every 24hrs), and the ranking is subject to daily changes due to review score and subscription changes

How to read the Ranking Report

The Ranking Report shows what position your setting will appear in the search results when potential customers search in a specific location: 

• Postal Town, e.g. Sunderland
• Postcode Area, e.g. SR
• District, e.g. Sunderland Area
• County, e.g. Tyne & Wear
• Region, e.g. North East England

Your Setting’s current rank and subscription levels are highlighted in bold in the Ranking Report.

Example:

Your Setting has a Platinum subscription level and is in the SR Postcode Area. The Current ‘Default’ Rank column shows the number 2. 

This means that out of 88 Profiles, your Profile will be the second profile on the search result page when visitors to the site search for care homes in the SR Postcode. 

If your Profile’s subscription level was instead Enhanced/Premium, your Profile would be in 17^th place out of 88 on the search results page. 

* The asterisk/star symbol indicates that an Average Ranking is shown. A record's Ranking is randomly rotated each day if:

1. record has a Basic Subscription or
2. record has an Enhanced/Premium/Platinum Subscription and has no Review Score

How to export a Ranking Report to CSV

A Comma Separated Values (CSV) file is a plain text file which allows you to view the data in a spreadsheet format. CSV files can be opened in and used with most spreadsheet programmes, such as Microsoft Excel or Google Spreadsheets.

To export your Ranking Report to a CSV file to create a spreadsheet, press the “Export Results to CSV” button located above the Ranking Report. 

Your Ranking Report will start to download in your browser, creating a file with a .csv extension in your “Downloads” folder. 

If you are using a Windows Operating System, you can access your Downloads folder under This PC.

If you are using an Apple Mac product, you can access your Downloads folder by opening the Finder and clicking on the Downloads tab on the left-hand side.