Photos What photos should I include on my profile?

Having high-quality photos gives you an edge in showing how your care home stands out from the rest. Taking potential visitors on a visual tour lets you showcase all the great things your home has to offer and results in more enquiries.

How to upload photos (video)

Take real photos

Stock photos do brighten up your profile but they don’t tell people anything about your home. Take time to take some unique photos of your care home.
Take the photos in the daytime when it is nice and light. Many people choose to photograph their care homes in the spring or summer as they are often at their prettiest at this time.

Add at least 12 photos

When it comes to quantity of photos, more is more. Make sure each photo you add shows something different about the care home that you want people to see.

The content of your photos should be informative
While an artsy close-up of your care home’s sign may look nice, it doesn’t tell the viewer anything about the home except its name. Use photos to give people a feel of the home and show what it has to offer. Subjects for photos might include:

• Communal rooms, such as dining rooms and living rooms. Make sure to include any rooms that make your care home special, such as an activities room or cinema room.
• A couple of examples of bedrooms.
• The front of the care home.
• The garden, if you have one.
• Activities taking place.
• Social events or mealtimes.
• The street the home is situated on.

Make sure your photos are in the right format

• Use a clear resolution. Photos should be at least 1024 x 683px to look their best.
• Take your photos in landscape format. Search engines such as Google always show photos in landscape, so having all your photos in this format will improve their visibility online.

Involve residents in the photo shoot

• You must get the express permission of any staff, residents or residents’ friend and families to be featured on the website before you take their pictures. It is courteous to show them the exact photos you want to use before submitting them as well.
• Give staff and residents notice of the day you are going to take the photos so they can look their best.