Managing your reputation online and the carehome.co.uk Review Score

carehome.co.uk Review Score

One of the main things we do with your reviews is generate a review score. We take into account the size of your care home, the amount of reviews generated and the average review score to determine a mark out of 10. This mark out of 10 allows care seekers to browse many care homes in an area and quickly get a sense of which ones provide the best service.

The review score appears in every place your care home is mentioned on our site and we find the combination of high review score, with lots of new reviews results in more enquiries generated from our site.

Actively ask for feedback to avoid a negative image

Unfortunately one bad experience from your service can evoke a stronger reaction than all of the many positive experiences you deliver. It is a sad fact of the internet that most unprompted reviews are negative and this feedback will find its way onto the internet whether you want it to or not.  Receiving negative feedback is not the end of the world.  However, you have to grab the attention of potential care seekers online quickly and if all they can see is negative feedback with no positive they could make the wrong judgement on the quality of your care.

The way to combat this is to continuously generate new feedback from as many of your clients as possible. This shows potential residents that you are open to feedback and continually strive to make improvements, wherever they are needed.  

Social proof and website conversion

It's all very well your own website saying that you provide excellent care, showing pictures of happy residents and images of the lovely cuisine you serve.  

These things will go a long way in peaking the interest of a potential new resident, but as with everything sold online it will be met with a certain degree of cynicism. To convince a potential resident that what you are depicting is a true representation you need to let your own residents and loved-ones of residents speak for you.  

Putting independent reviews online and in your advertising should have a very positive impact on your conversion rates. One great way to bring carehome.co.uk reviews directly on your website is by installing one of our review widgets.  

With a snippet generated from your carehome.co.uk control panel placed on your website you can automatically pull in the reviews you generate on carehome.co.uk to your website. This saves you the hassle of managing your reviews in multiple places, and constantly generates new reviews on your website to make it look more up to date and relevant.

Generating more enquiries on carehome.co.uk 

Our aim at carehome.co.uk is to help as many care seekers as possible find the best care that suits their needs.  

One of the main ways we help care seekers evaluate the quality of a care home is by helping homes gather as many reviews as possible and then amalgamating and displaying these reviews in easy to digest ways on our website.

carehome.co.uk rankings

The main determination of what number in the order your care home will appear in a particular search is your review score. Appearing higher in search results on carehome.co.uk will result in more clicks to your profile page. The more care seekers on your profile page will result in more enquiries for you to contact and turn into new admissions.

Number of reviews

Alongside the review score, we also display the number of reviews available on the profile generated over all time. Care seekers have told us that this number is important to them to help them choose a care home. The largest number you can generate here gives care seekers an indication of the robustness and trustworthiness of your reviews. The higher the number of reviews, the less it looks like the reviewers have been cherrypicked.

google.com search results

Getting your website to appear in the top Google search positions is not easy. Google requires your site to be accessible, fast and constantly full of new and interesting content. Google updates it's search algorithm on a regular basis so the rules are always changing. There are agencies that specialise in search engine optimisation who are paid £1000s  and some companies have whole sections of their marketing department dedicated to get websites to appear in top positions.

At carehome.co.uk we are constantly staying up to date and adjusting our website to ensure our pages are visible to Google and we regularly appear in the number one spot for many different care searches, often even for your care home name. One of the ways you can take advantage of this more is by generating reviews.

Quite often your reviews are shown in the search engine result. The more, higher quality reviews shown here will result in more clicks through to your carehome.co.uk profile which will result in more enquiries generated from potential new residents.

Winning the carehome.co.uk awards

Every year we take the top 20 care homes for reviews in each area of the UK and celebrate them. These care homes are marked out on our website as award winners and the award badge appears on their profile and in our search results. In user research conducted on people searching for care we were told that these badges grabbed their attention and made the care home more attractive to them

We also allow you to display this badge in other places away from our website. Award winners make sure to display the badge as a link to their carehome.co.uk profile on their websites and use it in their marketing materials, both online and in print.

carehome.co.uk can make managing your online reputation easier

The benefits of having a carehome.co.uk profile go beyond the visibility of your care home on our website. We make it easy for you to generate reviews and manage your reviews in one place. Once you have generated reviews, we help you use them to your advantage across the internet. Every care home in the UK is already featured on our website and you can start generating reviews for free on our Basic service straight away. To find out more about our paid services that make it much easier to generate and manage reviews contact our sales team or check out our packages page.