How carehome.co.uk works

carehome.co.uk is the leading UK care home review website with more than 17,500 listings, over 200,000 reviews and 15 million visits per year.

We enable care homes across the UK to generate enquiries that lead to admissions by helping them build, promote and maintain their reputation, enabling individual homes and groups, regardless of size, to thrive as a business.

With competitive pricing and as industry leaders with a proven track record, you can rest assured the money you spend with us will keep your care home operating at full capacity.

How do we do this? 

• We offer the industry’s most effective lead generation, review generation and recruitment service, providing a highly cost-effective marketing solution for care homes and groups of all sizes.
   
• We are ranked number 1 on Google for thousands of searches. Our Search Engine Optimisation (SEO) is unrivalled within the industry, giving care homes across the UK maximum online exposure in an extremely competitive environment.
   
• We received over 92% of all website traffic across the top 12 ranked commercial care home directory websites. We also have over 30 times more visitors than the site ranked number 2 on the list.
   
• Our Enhanced, Premium and Platinum services give subscribers access to a wide range of tools to promote and market their feedback online, through social media and their care homes, supported by a world-class customer service team.
   
• We collect and present comprehensive data and analytics for each individual care home and group, giving you full insight into your performance and enables you to make informed decisions at all times.
   
• We give out annual, acclaimed awards which provide care homes and groups with a mark of excellence, highlighting the care homes and groups most recommended by residents and their family/friends, and assist in promoting this to the media for maximum exposure.

This is how it works

Claim your Basic Profile

 Every care home in the UK is featured on carehome.co.uk as a basic listing - free of charge. Contact us to claim ownership and take control to customise your profile, generate reviews and start receiving enquires from care seekers that you can turn into paying clients.

Choose your subscription level

 We offer three subscription levels; Enhanced, Premium and Platinum. Depending on your subscription level, you unlock more ways to generate reviews, promote your care home, build reputation and measure your performance.

Customise your profile

Sign into your carehome.co.uk account to access the Control Panel which gives you a wide range of tools to customise your profile, such as adding a description of your service, a brochure, images and videos, contact details, Meet the Team profiles, and much more, such as press releases to keep residents’ families up to date with daily life at the home.

Reach thousands of care seekers

Building your profile will instantly boost your visibility to care seekers doing their research on our site and elsewhere, including Google.

carehome.co.uk receives more than 16 million visits per year and our strong presence in search engines maximises your exposure online, saving you both time and money on promoting your care home.

Generate reviews

Once you have set up your profile, generate reviews to build your care home’s Review Score by inviting residents/service users and their family/friends to give their feedback on carehome.co.uk.

There are several ways to do this, depending on your subscription level, including sending review invites by email to prompt people to write a review.

People eligible to review can do so by simply visiting your carehome.co.uk profile or complete a Review Card.

Your reviews are displayed on your carehome.co.uk profile and will be highly visible to people researching care homes in your area on our site and search engines such as Google.

You can also share or embed reviews on your website and/or social media to get your reviews in front of potential residents and their family/friends.

Generate enquiries 

Getting your reviews in front of care seekers and their family/friends and completing your profile will result in new leads and enquiries. 

Make it as easy and smooth as possible for care seekers to create an understanding of what you have to offer through uploading a Brochure and offering Remote Tours. 

Find staff on the leading UK care home jobs board

As a bonus to your main service, joining carehome.co.uk gives you access to the leading UK care home jobs board, used by care home managers, carers and nurses across the country, allowing you to manage everything in one place.

Due to our online presence and visibility in search engines, people who work in the industry find us and in turn, find you.

Additionally, we provide a CV Search service which gives you access to more than 55,000 of the very best care home sector candidates and the benefit of fast and detailed searching as well as easy preview and download of CVs.