Example of a great profile

A complete profile allows you to make the best of your carehome.co.uk profile and show care seekers what your home has to offer.

Different subscriptions have different features, this example is for care homes which have an Enhanced, Premium or Platinum subscription.

This is a mock-up of a perfect profile using a fictional care home and stock images.

Profile overview

When care seekers first visit your profile, they can see from the tabs that there is plenty of information about your care home to explore.

A complete profile makes for an engaging and informative look into what your care home offers, giving a great first impression and inviting care seekers to make enquiries.

You can read more about profile completeness here.

Reviews

Reviews allow care seekers to hear real experiences of people who live in your care home and their loved ones.

Platinum subscribers can also access a widget; this allows you to put your reviews and review score on your own website so you benefit from your carehome.co.uk reviews twice.

You can read more about the reviews process and how they help here.

Description

The description is your chance to introduce your care home and give an overview of what life is like there, in your own words.

It is essential that every profile has a unique description (not copied and pasted from your website or another of your care home profiles). This is because identical text is picked up by Google and not valued as highly as unique text, meaning both pages the copied text features on will appear lower in search rankings.

You can read more about our description rules and ideas of what to include in a description here.

Photos and PhotoStories

Photos are a great way to catch the care seeker’s attention and show them what your home looks like. You may use stock images but it is inadvisable as these aren’t very informative for care seekers and they do not accurately show what your care home looks like.

You can find out what sort of photos we advise using to prompt enquiries here and how to add photos to your profile here.

Platinum subscribers can also use PhotoStories. This is when you can choose three of your favourite reviews and overlay them onto the photos on your profile Overview page. They will appear intermittently, so care seekers can still see the pictures.

You can find out more about PhotoStories here.

Videos

Videos are a great way to add more personality and information to your profile.

Enhanced and Premium subscribers can upload 1 video, while Platinum subscriber can upload up to 3.

There is guidance on how to upload a video to your profile here.

Tours

360˚ virtual tours enable care seekers to look around your care home remotely. This feature is available on all subscriptions.

There is information on how to upload a 360˚ virtual tour here.

Meet the Team

Meet the Team is where you can introduce care seekers to your team with photos, job titles and a short bio. This helps care seekers to get to know your home further and put friendly faces to your service.

You can find guidance on creating Meet the Team profiles here.

Press releases

Press releases are where you can tell visitors to your profile what has been going on in your care home, or update them on any news. This is a lovely way for friends and families to stay up to date and shows care seekers that you’ve a busy schedule for potential future residents to get involved in.

You can find out what your press release will look like here and see guidance on how to upload a press release and accompanying photo here.

Upcoming events

You can advertise upcoming events at your care home on your profile. These will be visible to existing residents’ loved ones and care seekers may take the opportunity to attend and get to know the home.

You can find out how to submit upcoming events here.

Performance

The Performance tab is where your latest inspection report is linked to your profile. This is done automatically.

Awards

If you win an award from carehome.co.uk, you can add it as a carehome.co.uk award via your control panel.

Any other awards can be added as a ‘Third Party Award’ on your control panel.

Find out more about carehome.co.uk awards here.