Description What to include (and what not to)

Your profile description is your opportunity to tell potential residents and their families about everything you have to offer.

The description enables you to give visitors to your profile a snapshot of your setting, including what services you provide, what facilities residents can enjoy and how your activities benefit their wellbeing.

Below we have provided some guidance to help you write a description and a few rules we ask you to follow.

Make your text unique

Your setting is unique, and your description should be too. This not only gives visitors to your profile the best feel for what you have to offer but also greatly benefits your visibility in search engines, such as Google.

Name and location

Ensure you include the name of the setting, its location and perhaps its surroundings.

Description content

To paint the whole picture of what residents can expect, outline what care services you provide, who it is for and what facilities and amenities are on site.

Here are some things you may want to talk about:

• Types of care and specialist services
• How your service is provided
• Who the service is for e.g. older people, disabled, dementia etc.
• Staff
• Bedrooms
• Communal areas
• Outdoor areas
• Activities
• Food and menus
• Community involvement
• Awards and CQC ratings

Check spelling and grammar

Before you submit, go over what you have written to check spelling and grammar and to spot anything you may have missed.

Rules

• Each profile must have a unique description. Do not copy and paste text from your website or use the same text for multiple profiles. Unique descriptions are essential to increasing clicks on your profile. You can reword or rephrase the same content but the words must be different.
• Text must be written in third-person tense. That means saying ‘the home’, ‘the team’ ‘they’ rather than ‘our home’, ‘us’, ‘we’. This is to maintain carehome.co.uk’s impartiality when presenting options to care seekers.
• Groups must have a unique description for each member. Please also refrain from mentioning the number of care homes in the group or the names of any other homes in the group as this may go out of date.
• Keep your information current.Including recent or upcoming events can mean your information quickly goes out of date. For that reason, we ask that:
  • Do not include timely calls to action/events or promotions/special offers. Please submit a Press Release or an Upcoming Event instead.
  • Any references to CQC reports or awards should be dated with month/year.
  • Any references to new or recent renovations should be dated with month/year.
  • Do not include staff names. Please use the ‘Meet the Team’ feature instead.
• No testimonials or quotes.
• No links to websites, contact or address details.

Example description

[Your setting] delivers quality care packages to adults with specialist residential and nursing needs. All provision is personalised, including respite, convalescent and palliative care, for young, physically disabled people and neurological conditions. Reminiscence and physiotherapy are also key parts of the care itinerary.

The home is located in scenic surroundings where wildlife can often be seen. Residents are welcome to personalise their rooms, with rooms available for both dual and single occupancy.

Nutritionally balanced meals are made using fresh ingredients, suiting different food preferences and dietary needs, with cold and lighter choices also available.

Strong community links help the home to organise events and activities, while a dedicated enthusiastic activities co-ordinator ensures that personal interests and hobbies are provided for.

All descriptions are personally checked by staff and it should appear on your profile within 48 hours.

They don't mind amending spelling or grammatical errors but if your text does not comply with our guidelines, it may be rejected, and you may be asked to resubmit.