Why Activate Call Insights?

**Ready for immediate activation through your Control Panel

Why Activate Call Insights? 

Call Insights is a powerful call tracking and data insight tool, designed to help care home providers better understand and manage their telephone enquiries. It forms part of carehome.co.uk’s lead generation service and is included in all subscription packages at no extra cost. If you have a Basic profile then you will need to upgrade to access the service.

Since its recent launch, Call Insights has been activated by thousands of care homes. The feedback has been overwhelmingly positive, with many care home managers reporting significant improvements in how they handle enquiries. The tool provides valuable data that helps teams respond more efficiently and identify trends in call activity.

Why switch on Call Insights?

Enquiry calls are one of the most important first impressions your care home makes, yet many teams don’t have visibility into how these calls are being handled.

“Some homes handle enquiries brilliantly, others may struggle. Without visibility, it is difficult to spot or support gaps!”

Activating Call Insights helps ensure that every enquiry is handled with care, consistency, and confidence. Here’s how it can help:

Key benefits of Call Insights: 

• Prevents missed or mishandled calls - Never lose track of important enquiries again.
• Monitor missed call volumes – Understand how many calls are being missed and when.
• Establish a consistent call-handling process – Standardise how calls are answered across your team.
• Enables timely follow-up – Ensure all calls are tracked and followed up efficiently
• Gain real-time visibility – See what’s happening on your phone lines, as it happens.
• Spot common questions and gaps – Use call data to identify trends or recurring concerns.
• Improve team performance – Use insights to guide staff training and optimise enquiry handling.

“We often assume follow-up happens, but without data, it's impossible to truly know.”

Over 50% of care seekers are looking for immediate care, with 90% requiring placement within one month. Without clear visibility into calls and key data across your group, you risk making less informed decisions regarding admissions, marketing, staffing, and training.