5 ways to promote your carehome.co.uk award

If you're reading this article, your care home or care home group is probably the proud recipient of a Top 20 carehome.co.uk award. Congratulations. You and your team have clearly done an amazing job. However, the work's not over yet. Now is the time to let others know about your success and in turn strengthen your reputation and help your care home fill bed spaces.

Here's our top 5 most effective ways to generate a buzz around your award...

1. On your website… Make sure you display your awards badge on your care home’s website. You could even add a dedicated page showcasing images of your team with your framed award certificate, or add your awards badge to other key pages including your Home Page and Contact Page.

Click here to download your award badge in your Control Panel.  

2. In the press… Let us write a Press Release for you. Send us a quote about what it means to win the award and include a photograph of your team, residents and settings. Photographs of people always appeal more to publications but remember to get the permission beforehand from those that appear in the picture. We will then create a press release personal to your care home and circulate it to relevant publications in your catchment area. This all needs to be done as soon as possible after the awards have been announced. The longer you leave it the less likely it will be published.

3. On Social Media… Post your award news on your social media accounts and remember to use the official hashtag (#Top20CareHomes2024) to showcase and highlight your accomplishments. Share posts, images, and videos that emphasise the award's significance and your care home's unique qualities and don’t be shy in asking your followers to like your post. 

4. In your email marketing… Utilise your care home's existing email list to send out newsletters or dedicated email campaigns announcing your award. Include engaging content, photos, and success stories to celebrate your achievement. Don’t hold back on letting people know you’ve won. You can also add your awards logo to your email footer.

Click here to visit the awards section of your Control Panel. 

5. In your care home... Do you have open days coming up? Ensure that your award win is visible on all open events where prospective residents and families may be touring your care home, passing by or meeting the staff. Make sure you display your award branding in highly visible areas such as outside your care home, in your entrance hall or reception. 

Click here to visit the awards section of your Control Panel.

Remember to include the residents and family… Let the residents know they are part of an award winning care home and thank them for their involvement. Send letters informing families and thanking them for playing their part. This creates a huge buzz and lots of enthusiasm and hopefully more awards in the future.